Make your mouth so fresh and so clean with Routine toothpaste cream. Featuring essential oils and mineral rich hydroxyapatite.

What is hydroxyapatite? Hydroxyapatite is a natural mineral that makes up 97% of tooth enamel and 70% of bone, giving them strength and structure.

Benefits of hydroxyapatite: enhances enamel remineralization, prevents dental hypersensitivity, restores natural white smile, safe if accidentally swallowed

Things to love about Routine Toothpaste:

• flouride-free - this product uses hydroxyapatite & nano-hydroxyapatite instead!
• Recyclable sugarcane tube - no petrochemical (fossil fuel) plastics sourcing
• 120mL - an excellent price for natural toothpaste featuring hydroxyapatite
• Fresh clean finish 
• No artificial flavours
• No SLS / parabens
• Vegan
• 100% yummy - choose from Sexy Sadie (cinnamon) or Dirty Hipster (minty fresh)
• Made wild in the Canadian Rockies
• Tested on human friends, never animal friends.

Ingredients (Dirty Hipster): water, calcium carbonate, sorbitol, xylitol, glycerin, hydroxyapatite, hydrated silica, glycolipids, xanthan gum, mentha piperita (peppermint) oil, sodium benzoate, potassium sorbate, theobroma cacao (cocoa) extract, stevioside.

Ingredients (Sexy Sadie): water, calcium carbonate, sorbitol, xylitol, glycerin, hydroxyapatite, hydrated silica, glycolipids, xanthan gum, cinnamomum zeylanicum bark oil (cinnamon), sodium benzoate, potassium sorbate, stevioside.